Fluid Attacks
Situation
The company had strong cybersecurity services, but the brand and website didn’t reflect that level of expertise. There was inconsistency across materials, and the marketing team didn’t have a unified system to communicate visually.
Task
My goal was to unify the company’s image and design a scalable visual system that would make the brand look professional, trustworthy, and aligned with its technical depth.
Action
I started by defining a design system and brand manual that included typography, color, iconography, and visual tone. Then, I redesigned the website focusing on clarity, hierarchy, and credibility. I also created templates and assets so the marketing and product teams could maintain consistency autonomously.
Result
This approach transformed the brand’s perception internally and externally. The new visual identity helped the marketing team scale campaigns faster, reduced design bottlenecks, and improved the brand’s perceived trustworthiness — a key factor in the cybersecurity industry.
Branding
Web design
Social Media Templates
Google Ads
Sheets
