Jorge Rivera Design - Brand and Web Design

Executive Summary

Project Name: Novamundi, Floriculture Exports

Client: Novamundi SAS

Project Duration: 8 weeks

Services Provided: Brand Design, Web Design, Audiovisual

Project Objectives: Creating an international brand

Challenge

Context: The need of the company was to create its website, its visual identity with the purpose of making itself known worldwide as an expert floriculturalist and with the capacity to export all over the world.

Problem: I was faced with 3 challenges:
1) The web domain was registered in the name of a third party outside the company.
2) The second challenge was that they had no good quality, professional images of their own.
3) Lastly, they did not have a defined brand purpose or other attributes necessary to make themselves known.

Solution

Creative Approach: The agreement we reached was:
1) Contact the domain owner and share with him the DNS of Estudio Pacifico and have control of the web development.
2) We made a professional photography production and video recording with drone and fixed camera with 4K resolution.
3) Share a survey to get qualitative research data and make a coherent brand design proposal.

Key Elements: The most important elements for this project are the professional photos, drone and fixed camera shots that helped us to develop relevant material to show the floriculture production.

Tools Used: Adobe Creative Suite, Wordpress, Elementor, Tally, Trello, Google Sheets.

Lessons Learned

Key Takeaways: Changing methodology, it allowed me to impact and surprise the client in a more emotional way, which allowed me to get closer to the client, to connect from emotion and passion. Reaching the client's expectations and seeing his dream of having a brand and a website come true, making him happy with the final result and that we are creating a more human relationship connected with nature and showing it in a professional way.

Also being patient with clients is something you learn over time, and in this case, we had a long pause but then we aligned ourselves with the same energy.

Highlight Achievements: Seeing the client's happy face and hearing how excited he was to see the results was a moment of fulfillment and professional pride.

Initial proposals